Yodel Mobile: UKTV Play and Yodel Mobile execute successful organic mobile growth strategy Award
Category
Travel/Leisure, Sport and Entertainment
Agency
Client
UKTV Play
Description
UKTV Play is an on-demand TV service providing access to exclusive channels and shows. Wishing to grow its user base and increase its visibility in the app stores, we defined a mobile search strategy to ensure it would stand out in the highly competitive Entertainment category. We achieved transformative results, driving organic acquisition and engagement for the UKTV Play app.