Laricea Roman is Head of Digital at The Specialist Works. She is a digital media and marketing specialist with experience in global businesses and exposure to a wide range of digital channels. She has a strong background in direct response and branding digital campaigns.
She has a broad industry knowledge that has been developed by working across some of the biggest global brands such as Google, Microsoft, Tesco and Huawei. Laricea is naturally curious about anything tech-related and is passionate about Mobile having attended Mobile World Congress 7 years in a row.
Quote from Laricea:
“At the awards I am hoping to see future ready brands – brands that are taking advantage of the latest tech capabilities in a clever, agile way that enables extraordinary brand experiences. We live in a mobile world, yet still mobile campaigns are some of the worst media experiences out there, so I’d like to see innovation and quality paired up with best in class data deployment.”