Jules is Senior Director of Marketing for location company, GroundTruth, where she is responsible for external comms, branding and industry relations. She has over 15 years experience within media, having spent previous tenure at EE, Telefonica, WPP owned Joule / tenthavenue, and SaaS digital platform Eagle Eye.
Some of the highlights within that time include a number of ‘UK first’ projects including the UK’s first NFC Wallet and Apple’s first passbook campaign, speaking and supporting at a number of industry events, helped clients win a plethora of industry awards, helped delivered 5 re-brands, and led GroundTruth EMEA’s philanthropic program (Location for Good) and industry inclusion program, Changing MarTech.
Why am I judging: It’s important to celebrate successes from the year to set the standard, inspiring everyone to push the boundaries and do more for those who mean the most: their customers. When you build experiences that really strike a chord with people, the unequivocal results I judge success on – such as measured positive change in brand perception, increased visits, engagement duration, ROI – follow.