James Hilton is founder and Global CEO of M&C Saatchi Performance. An accomplished British marketer with over twenty years’ experience in direct response marketing strategy, Hilton has held senior executive positions at leading global media and consumer brands including WeightWatchers, MGM Mirage, Guardian Media Group and Grey Advertising.
Dissatisfied with the lack of quality and marketing knowledge he encountered when looking for a mobile marketing supplier, Hilton made the decision to found his own company Inside Mobile in early 2006. The new venture was one of the world’s first purely mobile-focused marketing and advertising consultancies.
Inside Mobile grew rapidly to become a success and a market leader, winning numerous international marketing accolades in the process. By mid-2010, Inside Mobile had far exceeded the expectations of its original business plan and global advertising giant M&C Saatchi acquired a majority stake in the company, rebranding it as M&C Saatchi Mobile. The agency evolved even further in 2018, repositioning as M&C Saatchi Performance, to reflect a shift in the demands of both client and consumers across the globe who are increasingly driven by hyperconnectivity.
M&C Saatchi Performance is now one of the largest global performance marketing agencies, employing 150+ employees across four continents. In addition to winning The Drum DADI’s ‘Digital Agency of the Year’ in 2016 and The MOMA’s ‘Most Effective Mobile Agency’ consecutively in 2017 and 2018, Hilton was personally voted the number one influential individual in mobile by industry professionals in 2014 and listed as one of Europe’s digital leaders in The Drum Digerati 2017.