Managing Director
VMLY&R

Amanda is Managing Director of VMLY&R and is responsible for implementing the strategic direction of the agency, ensuring that commercial and operational targets are met and guaranteeing the smooth day-to-day running of the agency. Amanda plays an active role in the local relationship of key global and regional Client Partners. Her experience in digital, integrated and creative agencies working across the full spectrum of marketing enables her to lead VMLY&R’s Client Partners in delivering a connected consumer experience. Her extensive experience includes working with Nestlé, Diageo, International Olympic Committee, Cadbury, Heineken and ASDA.

Judging panel

Katie Prendergast

Creative Director
Ogilvy

Laricea Roman

Head of Digital
The Specialist Work

Miles Lewis

CCO
MelodyVR

Keeley Ashdown

Creative Director
Ogilvy

Ilicco Elia

Head of Mobile
Deloitte Digital

Max McIntosh

Agency Head
Google UK

Erfan Djazmi

Vice President, Client Partner
Essence

Lucy Cunningham

Independent
Digital Consultant

James Hilton

Global CEO
M&C Saatchi

Jae Hopkins

Sales and Marketing Director
Eurotunnel

Matt Jones

Freelance
Consultant

Tiffany St James

Founder
Transmute

Vincent Tessier

VP Demand EMEA
adsquare GmbH

Amanda Farmer

Managing Director
VMLY&R

James Chandler

Chief Marketing Officer
IAB UK