Vodafone launched GigaCube – a wireless router that turns LTE network into Wi-Fi – to end the era of slow internet surfing in regions with poor landline coverage. To effectively bring the product to market and to reach customers who are seeking for high-speed internet, Vodafone partnered with the real-time data exchange adsquare. adsquare analyzed and matched multiple data sources to create accurate targeting segments in order to successfully reach a highly fragmented target group at scale. The segments were activated in Adform DSP for an efficient mobile programmatic campaign. Thanks to smart use of data and precise targeting, the campaign showcased outstanding results with the GigaCube sales uplift of 49,6%.