Categories

Choose which categories you would like to enter

Entries into the awards are report based and entrants are asked to write a report detailing their strategy/campaign. Once you have selected the categories you wish to enter have a look at the ‘writing your report’ section for what to include.  Please use the entry templates provided. 

  • general.doc: Download
  • most_effective_brand_on_mobile.doc: Download
  • most_effective_mobile_agency_of_the_year.doc: Download

Chair Award

Chosen by the chair of the judging panel as their personal favourite and announced at the awards ceremony. 

Grand Prix

The best in show and chosen from all the award winning entries. All work will be considered and the winner is announced at the awards ceremony. 

Mobile Agency of the Year

This award will recognise an agency who has demonstrated excellence over the past year. Only companies entering other categories in the awards may enter for Agency of the Year. Please provide examples of

1. Growth of revenues
2. Acquisition of clients
3. Success of campaigns
4. Testimonials from clients.

You may also use other evidence such as new innovations, internal changes or other specific achievements that showcase the differences your agency
has made over the past year.
 

Mobile Brand of the Year

Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

Rising Star of the Year

In this category we want to give recognition to a talented individual who has 3 years experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something impactful that gives them the deserving title of Rising Star of the Year

Finance and Professional Services

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any financial service including insurance, banking accountancy, engineering etc.

Not for Profit

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For work briefed and implemented for a charity or not for profit organisations. Please supply the registered charity number for the client within the accompanying report.

Music and Entertainment

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation in the music and entertainment industry

Leisure and Travel

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the
success of this campaign that is worth recognition?

For any business in the leisure and travel industry

Retail or Ecommerce

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any retail or ecommerce business or organisation

FMCG

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any FMCG business or organisation

B2B

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any b2b sector organisation, service or individual project

Public Sector

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any public sector organisation, service, government body, or individual project

Sport

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any sport business or organisation

Automotive

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation working in the automotive industry

 

Health

In the sector strategy or campaign categories, judges will be interested to see how you executed a plan which made a difference to the overall objectives. What innovation was used? How did you incorporate creativity? Did you use data? What did you do that made a difference to the success of this campaign that is worth recognition?

For any organisation working in the health sector

Mobile Advertising

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could also include examples of click throughs, conversions, direct responses or other metrics that will support your case.

Programmatic Buying

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

Awarding the most effective use of programmatic buying in mobile advertising. Should demonstrate maximisation of ad spend and delivery of the best ROI.

Integrated Media

Within the disciplines strategy or campaign categories,judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

For a strategy or campaign that has used at least three types of media, one having to be mobile. Demonstrate how the integrated approach delivered against your set objectives. This is your chance to showcase innovation and creativity.

Affiliate

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category awards the best affiliate strategy or campaign delivered via mobile. You could include evidence such as clicks, conversion rates, return on ad spend, etc.

Search

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This is your chance to demonstrate how you have cleverly used mobile search to gain the desired results and engagement

Social Media

Within the disciplines strategy or campaign categories, judges will want to see evidence of how you performed against the overall aims and objectives that you were working with. Make sure you give a clear outline of your story and share insights that will support your case such as creativity and innovation, evidence based results and testimonials.

This category will award the entrant who can prove that social media was used to deliver tangible results within their strategy or campaign

Most Effective Use of Technology

Demonstrate how technology was used to your advantage. This could include innovative use of database access, GPS, Camera, NFC or Camera Usage or even external technology.

Most Effective Use of Location Based Services

Judges will be interested to hear how location was used effectively on mobile to create a positive action from the consumer. It could be innovative marketing messages which drove sales or enticed people into stores, in-store beacon messaging or any other demonstrable result that proves location based marketing generated the desired outcome.

Most Effective use of Video or Rich Media

For entrants who can demonstrate that the use of video or rich media was used to effectively engage their target audience. You could include metrics such as stats around the engagement times or views, call to action results or any other demonstrable KPIs.

Most Effective Use of Data or Insights

Judges will be looking at how data and insights were used to inform a smart strategy or campaign. You should demonstrate elements such as segementation or targeting to improve the end users experience with a brand, product or service.

Most Effective use of 3D, Augmented Reality or VR

This is your chance to showcase how 3D, AR or VR has derived positive results in response to your set objectives. You could demonstrate engagement, revenue growth or any other KPI that can support your entry.

Most Innovative Use of Mobile

Innovation is a well-used term but this is your chance to prove you really are doing something unique and different. Have you engaged with your customers differently? Have you used mobile features or solutions that aren’t the norm? Show us how you are paving the way for innovation in mobile marketing.

Best Product or Service Launch on Mobile

For strategies or campaigns that have used mobile to successfully launch or re-launch a product or service into the marketplace.You could give examples of engagement numbers, sales and awareness

User Experience or Usability

Demonstrate how your work has affected or improved usability and the user’s experience. You may provide evidence such as an increase of sales, engagement times,increase in users (new and old), session intervals, session length etc.

Most Effective B2B App

For an app that can demonstrate business engagement, targeted across any platform. Judges will be looking at how the app effectively performed against your objectives.

Most Effective B2C App

For an app that can demonstrate consumer engagement, targeted across any platform. Judges will be looking at how the app effectively performed against your objectives.

Most Effective Chatbot Solution

For any chatbot solution that can demonstrate a direct impact on business results. This could be sales, engagement or any other KPI you believe had a positive outcome.

Brand Awareness

This category is for strategies or campaigns that have enhanced profile and reputation. Judges will be looking for examples of positive engagement with customers.

Footfall Strategy or Campaign

For strategies or campaigns that can demonstrate an increase in footfall to store. Examples of innovation and engagement should be included in the entry.

Download entry templates

Download options:

General entry template.

Most Effective Brand on Mobile entry template.

Most Effective Mobile Agency entry template.

Hints and tips for entering

The Drum Awards Workshop Breakfast - January 2018

Check out the highlights from our Awards Workshop Breakfast in January 2018.