Head of Mobext UK
Havas Media and Mobext

As head of Mobext UK Patricia is charged with driving the development and delivery of innovative, business-building mobile marketing solutions including management of the mobile media business, development of a mobile consulting practice, and the advancement of design and development activities. 

She oversees a team of 4 mobile specialists and an integrated team of four Mobext creative, ensuring client campaigns are handled from brief to execution exclusively by a team of dedicated mobile specialists.

Patricia joined Mobext  in London in June 2016, two years after joining Mobext in New York where she oversaw the mobile strategy and activation of more than 15 clients and where one of her campaigns was voted among the top 10 mobile campaigns of the quarter by Mobile Marketer. Beyond overseeing client mobile strategy, Patricia was very involved in the growth of the Mobext proposition and team. She helped revamp the Mobext offering by launching its programmatic and creative divisions and, alongside the head of Mobext US, growing the team from three to 18 employees. 

After this successful tenure Patricia moved to London with the ambition of replicating her success with Mobext NY and re-launching the offering in the UK. Since then she has proven her success in the UK market, being named in Media Week’s 30 under 30 in 2017 and leading several panels and events on mobile.

Born and raised in Ecuador Patricia moved to the US to attend Boston College where she obtained a degree in management and a minor in German and International Studies. She started her career at Havas NY in digital planning where she worked on digital media strategies and activation for a range of clients including Volvo, Philips, the Center for Disease Control, and PUIG. When working with the Philips account she won a silver award from the Internationalist for innovative digital campaigns. 

Judging panel

Alex Luff

Founder, Director

Steph Amies


Amanda Glasgow

Creative Director

David Skerrett

Chief Strategy Officer

Greg Carroll

‎Director of Programmatic Advertising UK

James Shepherd


Max McIntosh

Agency Head
Google UK

Patricia Lopez

Head of Mobext UK
Havas Media and Mobext

Rachel Townsend

Agency Director

Hannah Giles

Head of Marketing

Stephen Jenkins

Founder & MD
Too Many Dreams